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<title>&#039;Nothing, Forever,&#039; an AI &#039;Seinfeld&#039; spoof, is the next &#039;Twitch Plays Pokémon&#039; &bull; TechCrunch</title>
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<h1 class="article__title">&#8216;Nothing, Forever,&#8217; an AI &#8216;Seinfeld&#8217; spoof, is the next &#8216;Twitch Plays Pokémon&#8217;</h1>
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<a href="https://techcrunch.com/author/amanda-silberling/">
Amanda Silberling </a>
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22 hours </span>
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<p id="speakable-summary">&#8220;So, I was at the store the other day, and as I&#8217;m checking out, the cashier asks me if I have any coupons, and I say, &#8216;No coupon problem!'&#8221; recalls a pixelated, barely three-dimensional figure that vaguely resembles Jerry Seinfeld. &#8220;So I&#8217;m walking down the street, and this guy comes up to me and says, &#8216;Hey, how&#8217;s it going?&#8217; and I say, &#8216;It&#8217;s going coupon!'&#8221;</p>
<p>An automated laugh track plays, but the joke doesn&#8217;t make sense. Then again, it doesn&#8217;t have to make sense.</p>
<p>&#8220;<a href="https://www.twitch.tv/watchmeforever" target="_blank" rel="noopener">Nothing, Forever</a>&#8221; is a never-ending, AI-generated spoof of &#8220;Seinfeld,&#8221; the show about nothing. It&#8217;s been streaming on Twitch since December, and until a few days ago, the stream had an average of about four concurrent viewers. Now, at the moment I write this, there are 15,097 people watching a group of badly animated friends &#8212; Larry Feinberg, Fred Kastopolous, Yvonne Torres and Zoltan Kalker &#8212; cycling through infinite &#8220;Seinfeld&#8221;-like scenes with very little plot.</p>
<p>The show has been streaming almost non-stop on Twitch since December, but it only reached a wider audience this week, when its creators slowly started promoting the stream on Reddit. Now, &#8220;Nothing, Forever&#8221; has more than 98,000 followers on Twitch, and a Discord channel with about 6,000 members.</p>
<p>Behind the project are Skyler Hartle, a senior product manager at Microsoft, and Brian Habersberger, a polymer physicist. They call themselves Mismatch Media, though this venture remains a side project.</p>
<p>Aptly, the duo met online while playing &#8220;Team Fortress 2&#8221; and they kept in touch over time. Four years ago, they started working on creative projects together.</p>
<p><div id="attachment_2479650" style="width: 690px" class="wp-caption aligncenter"><img aria-describedby="caption-attachment-2479650" decoding="async" class="size-large wp-image-2479650" src="https://techcrunch.com/wp-content/uploads/2023/02/Screen-Shot-2023-02-02-at-1.46.41-PM.png?w=680" alt="" width="680" height="371" srcset="https://techcrunch.com/wp-content/uploads/2023/02/Screen-Shot-2023-02-02-at-1.46.41-PM.png 1718w, https://techcrunch.com/wp-content/uploads/2023/02/Screen-Shot-2023-02-02-at-1.46.41-PM.png?resize=150,82 150w, https://techcrunch.com/wp-content/uploads/2023/02/Screen-Shot-2023-02-02-at-1.46.41-PM.png?resize=300,164 300w, https://techcrunch.com/wp-content/uploads/2023/02/Screen-Shot-2023-02-02-at-1.46.41-PM.png?resize=768,419 768w, https://techcrunch.com/wp-content/uploads/2023/02/Screen-Shot-2023-02-02-at-1.46.41-PM.png?resize=680,371 680w, https://techcrunch.com/wp-content/uploads/2023/02/Screen-Shot-2023-02-02-at-1.46.41-PM.png?resize=1536,839 1536w, https://techcrunch.com/wp-content/uploads/2023/02/Screen-Shot-2023-02-02-at-1.46.41-PM.png?resize=1200,655 1200w, https://techcrunch.com/wp-content/uploads/2023/02/Screen-Shot-2023-02-02-at-1.46.41-PM.png?resize=50,27 50w" sizes="(max-width: 680px) 100vw, 680px" /><p id="caption-attachment-2479650" class="wp-caption-text"><strong>Image Credits:</strong> <a href="https://www.twitch.tv/watchmeforever" target="_blank" rel="noopener">Nothing, Forever <span class="screen-reader-text">(opens in a new window)</span></a></p></div></p><div class="piano-inline-promo"></div>
<p>&#8220;It kind of started its journey as a kind of art project that Brian approached me with, and we ended up collaborating and working on it together and iterating on it over the last four years,&#8221; Hartle told TechCrunch. &#8220;The show we&#8217;re creating is really cool, and scratches that creative itch as just a surreal, fun kind of project, but we saw the merit of generative technology as a tool for broad-scale content creation and generation.&#8221;</p>
<p>To make &#8220;Nothing, Forever,&#8221; Hartle and Habersberger use various AI models to generate text, speech and movements. The &#8220;script&#8221; of the show comes from an OpenAI <a href="https://techcrunch.com/2021/03/17/okay-the-gpt-3-hype-seems-pretty-reasonable/">GPT-3</a> model, Davinci. To voice the characters, they use the Microsoft Azure Cognitive Services speech API, and the visuals are made on the Unity game engine.</p>
<p>&#8220;The Unity engine just does a lot of interpretation to basically run the show and inherit all this content, and the voices, and all these kinds of other pieces of direction from what we call &#8216;the director&#8217; in the cloud,&#8221; Hartle said. &#8220;And the director dictates what happens on the show from a generative perspective.&#8221;</p>
<p>They set out to create a surrealist, never-ending television show, and it simply made sense to base it on &#8220;Seinfeld,&#8221; a show that has defined the structure of a sitcom.</p>
<p>&#8220;A sitcom has a laugh track and a sort of formulaic structure,&#8221; Habersberger told TechCrunch. &#8220;So when characters are saying things that don&#8217;t quite make sense, but the structure is one that you&#8217;re very familiar with, it really helps you to interpret and make sense of it, even though the sense isn&#8217;t there.&#8221;</p>
<p>AI dialogue can get repetitive. Characters are constantly referencing new restaurants and stores to the point that it&#8217;s become an in-joke. On a fan-made &#8220;Nothing, Forever&#8221; bingo generator, the free space is &#8220;New thing!&#8221;</p>
<p>Per the nascent <a href="https://nothingforever.fandom.com/wiki/Nothing,_Forever_Wiki" target="_blank" rel="noopener">wiki</a>, some <a href="https://nothingforever.fandom.com/wiki/New_Places" target="_blank" rel="noopener">new places</a> include a new type of bagel (it&#8217;s shaped like an octopus, and called the octobagel), a new shake shop (they serve pickles in their shakes), a new taco truck (they sell tacos <em>and</em> burgers) and a new all-you-can-eat buffet (nothing but pink flamingo wings!). One of the few interactive items in Larry&#8217;s apartment is a <a href="https://nothingforever.fandom.com/wiki/Microwave" target="_blank" rel="noopener">microwave</a>, a prop that characters frequently and inexplicably use in ways that have no bearing on the plot &#8212; the microwave has spurred a fandom of its own, custom Discord emojis and all.</p>
<p><div id="attachment_2479644" style="width: 683px" class="wp-caption aligncenter"><img aria-describedby="caption-attachment-2479644" decoding="async" loading="lazy" class="size-large wp-image-2479644" src="https://techcrunch.com/wp-content/uploads/2023/02/Screen-Shot-2023-02-02-at-4.47.01-PM.png?w=673" alt="" width="673" height="680" srcset="https://techcrunch.com/wp-content/uploads/2023/02/Screen-Shot-2023-02-02-at-4.47.01-PM.png 1682w, https://techcrunch.com/wp-content/uploads/2023/02/Screen-Shot-2023-02-02-at-4.47.01-PM.png?resize=148,150 148w, https://techcrunch.com/wp-content/uploads/2023/02/Screen-Shot-2023-02-02-at-4.47.01-PM.png?resize=297,300 297w, https://techcrunch.com/wp-content/uploads/2023/02/Screen-Shot-2023-02-02-at-4.47.01-PM.png?resize=768,776 768w, https://techcrunch.com/wp-content/uploads/2023/02/Screen-Shot-2023-02-02-at-4.47.01-PM.png?resize=673,680 673w, https://techcrunch.com/wp-content/uploads/2023/02/Screen-Shot-2023-02-02-at-4.47.01-PM.png?resize=1520,1536 1520w, https://techcrunch.com/wp-content/uploads/2023/02/Screen-Shot-2023-02-02-at-4.47.01-PM.png?resize=1187,1200 1187w, https://techcrunch.com/wp-content/uploads/2023/02/Screen-Shot-2023-02-02-at-4.47.01-PM.png?resize=32,32 32w, https://techcrunch.com/wp-content/uploads/2023/02/Screen-Shot-2023-02-02-at-4.47.01-PM.png?resize=50,50 50w, https://techcrunch.com/wp-content/uploads/2023/02/Screen-Shot-2023-02-02-at-4.47.01-PM.png?resize=64,64 64w, https://techcrunch.com/wp-content/uploads/2023/02/Screen-Shot-2023-02-02-at-4.47.01-PM.png?resize=96,96 96w, https://techcrunch.com/wp-content/uploads/2023/02/Screen-Shot-2023-02-02-at-4.47.01-PM.png?resize=128,128 128w" sizes="(max-width: 673px) 100vw, 673px" /><p id="caption-attachment-2479644" class="wp-caption-text"><strong>Image Credits:</strong> <a href="https://bingobaker.com/#37fe38a38376743b" target="_blank" rel="noopener">Nothing, Forever bingo <span class="screen-reader-text">(opens in a new window)</span></a></p></div></p>
<p>&#8220;To take that idea even further, &#8216;Seinfeld&#8217; is famously the show about nothing. What could be more nothing than a robot, right?&#8221; said Habersberger. &#8220;And then even further with &#8216;Seinfeld,&#8217; there was a period of 15 years or so where you could just turn on the TV, and if you flip through the channels, there&#8217;s a good chance it&#8217;s on, because it was syndicated [&#8230;] So I was like, wait, now it can <em>really </em>be always on.&#8221;</p>
<p>We&#8217;ve all seen far too many AI-generated gimmicks, but the AI isn&#8217;t what&#8217;s most interesting about &#8220;Nothing, Forever.&#8221; It&#8217;s the community that&#8217;s gathered around the stream, making the project feel like this generation&#8217;s &#8220;<a href="https://techcrunch.com/2014/02/17/wtf-is-this/">Twitch Plays Pokémon.</a>&#8221; <img decoding="async" loading="lazy" class="size-large wp-image-2479652" style="font-size: 1rem; letter-spacing: -0.1px;" src="https://techcrunch.com/wp-content/uploads/2023/02/Screen-Shot-2023-02-02-at-1.43.32-PM.png?w=680" alt="" width="680" height="412" srcset="https://techcrunch.com/wp-content/uploads/2023/02/Screen-Shot-2023-02-02-at-1.43.32-PM.png 1708w, https://techcrunch.com/wp-content/uploads/2023/02/Screen-Shot-2023-02-02-at-1.43.32-PM.png?resize=150,91 150w, https://techcrunch.com/wp-content/uploads/2023/02/Screen-Shot-2023-02-02-at-1.43.32-PM.png?resize=300,182 300w, https://techcrunch.com/wp-content/uploads/2023/02/Screen-Shot-2023-02-02-at-1.43.32-PM.png?resize=768,466 768w, https://techcrunch.com/wp-content/uploads/2023/02/Screen-Shot-2023-02-02-at-1.43.32-PM.png?resize=680,412 680w, https://techcrunch.com/wp-content/uploads/2023/02/Screen-Shot-2023-02-02-at-1.43.32-PM.png?resize=1536,932 1536w, https://techcrunch.com/wp-content/uploads/2023/02/Screen-Shot-2023-02-02-at-1.43.32-PM.png?resize=1200,728 1200w, https://techcrunch.com/wp-content/uploads/2023/02/Screen-Shot-2023-02-02-at-1.43.32-PM.png?resize=50,30 50w" sizes="(max-width: 680px) 100vw, 680px" /></p>
<p><strong>Image Credits:</strong> <a href="https://www.twitch.tv/watchmeforever" target="_blank" rel="noopener">Nothing, Forever <span class="screen-reader-text">(opens in a new window)</span></a></p>
<p>In 2014, an anonymous Australian streamer set up a channel where fans could collaboratively play &#8220;Pokémon Red,&#8221; pressing buttons and moving the player character via Twitch chat commands. When enough players got involved, the stream turned into chaos. (The route through Rock Tunnel is confusing enough, but imagine navigating it with thousands of people clamoring to control the character&#8217;s movement.)</p>
<p>Yet over the two weeks it took to beat the game, fans built deep lore to explain why the character was behaving so erratically. No, we didn&#8217;t keep opening our bag to look at the Helix Fossil because of the chaotic button mashing in the chat; indeed, it was because our player character worshiped the Helix Fossil like a <a href="https://twitchplayswiki.fandom.com/wiki/Lord_Helix" target="_blank" rel="noopener">deity</a>.</p>
<p>In the same vein, &#8220;Nothing, Forever&#8221; fans try to parse dialogue to learn more about the universe of the show. On Discord, fans requested a new channel to keep track of new lore as it develops; one page on the wiki chronicles what we know from past mentions of <a href="https://nothingforever.fandom.com/wiki/Aliens" target="_blank" rel="noopener">aliens</a>. The community also keeps track of Larry&#8217;s recurring standup jokes, which are pretty bad (&#8220;What do you call a bear with no teeth? A gummy bear.&#8221;), but somehow get funnier the more they&#8217;re repeated.</p>
<p>&#8220;The way that the chat is engaging, they&#8217;re kind of creating their own memes and their own culture,&#8221; said Hartle. &#8220;We&#8217;ve had people who have reached out wanting to be community mods and have been watching the show for eight hours at a time.&#8221;</p>
<p>Like &#8220;Twitch Plays Pokémon,&#8221; the creators of &#8220;Nothing, Forever&#8221; hope to include audience participation features in the future. Hartle told TechCrunch that there are not currently any interactivity features embedded in the livestream, though some fans began theorizing that they were causing Larry to repeat his jokes by getting excited when he talked about gummy bears again.</p>
<p>Mismatch Media hopes they can repurpose the tech stack behind &#8220;Nothing, Forever&#8221; into an actual system for creating generative media projects. For now, Hartle and Habersberger are taking things slow with their newfound popularity. They&#8217;ve been able to make a bit of money from Patreon and Twitch subscriptions, but it&#8217;s still unclear how long it will take for the novelty of &#8220;Nothing, Forever&#8221; to wear off.</p>
<p>Sudden virality can&#8217;t last forever. &#8220;Twitch Plays Pokémon&#8221; became an ongoing series after the completion of the first game, but fan engagement dropped drastically once the excitement around the initial experiment died down. Now, we just fondly remember it as a time when the internet felt less hellish, capturing the same lightning in a bottle as projects like <a href="https://en.wikipedia.org/wiki/R/place" target="_blank" rel="noopener">r/Place</a>.</p>
<p>Similarly, it&#8217;s difficult to predict how long &#8220;Nothing, Forever&#8221; will retain its fanbase, and whether or not people would find more joy if the creators started other constant, AI-based sitcom spoofs.</p>
<p>For now, it&#8217;s a simple delight to just click off Twitter and watch Larry tell the same jokes over and over.</p>
<p>&#8220;What did the fish say when it swam into a wall?&#8221;</p>
<p>&#8220;Dam!&#8221;</p>
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But perhaps even more troubling, the company reported in the <a href=\"https:\/\/www.fool.com\/earnings\/call-transcripts\/2023\/02\/02\/amazoncom-amzn-q4-2022-earnings-call-transcript\/\" target=\"_blank\" rel=\"noopener\">earnings call with analysts<\/a> that growth dropped even further into the mid-teens for the first month of the new year, as the cloud continued a general slowdown with customers looking for ways to slash bills.<\/p>\n<p>\u201cAs we look ahead, we expect these optimization efforts will continue to be a headwind to AWS growth in at least the next couple of quarters. So far in the first month of the year, AWS year-over-year revenue growth is in the mid-teens,\u201d CFO Brian Olsavsky said in his comments to open the call.<\/p>\n<p>For a division that has enjoyed high growth rates for years, mid-teens growth represents an extraordinary drop, and it didn\u2019t go unnoticed during the earnings call. Analysts were certainly curious whether it was a longer-term trend, but Olsavsky really wasn\u2019t ready to predict beyond this quarter.<\/p>\n<p>\u201cSo on the AWS growth rate, I&#8217;m not sure I can forecast for you with any level of certainty what is going to happen beyond this quarter. This is a bit of uncharted territory economically. And as we mentioned, there&#8217;s some unique things going on with the customer base that I think many in this industry are all seeing the same thing,\u201d he said.<\/p>\n<p>It is worth noting that Olsavsky also reported an annual revenue run rate of $85 billion, suggesting that AWS remains an extremely healthy business in spite of the economic headwinds it\u2019s facing. \u201cThat said, stepping back, our new customer pipeline remains healthy and robust, and there are many customers continuing to put plans in place to migrate to the cloud and commit to AWS over the long term.\u201d<\/p>\n<p>Amazon CEO Andy Jassy, who spent a good part of his career at the company running AWS, says that as customers look to cut costs, there will be a short-term growth deceleration, but still sees plenty of cloud market to conquer post downturn.<\/p>\n<p>\u201cSo I think it&#8217;s also useful to remember that 90% to 95% of the global IT spend remains on-premises. And if you believe that, that equation is going to shift and flip. I don&#8217;t think on-premises will ever go away, but I really do believe in the next 10 to 15 years that most of it will be in the cloud&#8230;It means we have a lot of growth in front of us in the AWS business,\u201d he said.<\/p><div class=\"piano-inline-promo\"><\/div>\n<p>Perhaps, but for a business that has been a growth engine for the company for many years, the current slow-down at AWS still has to be worrying.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Yesterday Amazon reported earnings, with AWS growing a modest 20% for the quarter over the prior year to $21 billion. 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CEO on why open source developers should be exempt from the EU&#8217;s AI Act"},"content":{"rendered":"<p id=\"speakable-summary\">GitHub <a href=\"https:\/\/techcrunch.com\/2021\/11\/03\/github-gets-a-new-ceo\/\">CEO Thomas Dohmke<\/a> says that open source developers should be made exempt from the European Union&#8217;s (EU) proposed new artificial intelligence (AI) regulations, saying that the opportunity is still there for Europe to lead on AI.<\/p>\n<p>&#8220;Open source is forming the foundation of AI in Europe,&#8221; Dohmke said onstage at the <a href=\"https:\/\/www.accelevents.com\/e\/the-eu-open-source-policy-summit-2023\" target=\"_blank\" rel=\"noopener\">EU Open Source Policy Summit<\/a> in Brussels. &#8220;The U.S. and China don&#8217;t have to win it all.&#8221;<\/p>\n<p>The regulations in question come via <a href=\"https:\/\/artificialintelligenceact.eu\/\" target=\"_blank\" rel=\"noopener\">The Artificial Intelligence Act<\/a> (AI Act), first proposed <a href=\"https:\/\/techcrunch.com\/2021\/04\/21\/europe-lays-out-plan-for-risk-based-ai-rules-to-boost-trust-and-uptake\/\">back in April 2021<\/a>\u00a0to address the growing reach of AI into our every day lives. The rules would govern AI applications based on their perceived risks, and would effectively be the first AI-centric laws introduced by any major regulatory body.<\/p>\n<p>The European Parliament is set to vote on a draft version of the AI Act in the coming months, and depending on what discussions and debates follow, it could be adopted by the end of 2023.<\/p>\n<h2>Open source + AI<\/h2>\n<p>As many will know, open source and AI are intrinsically linked, given that collaboration and shared data are pivotal to developing AI systems. As well-meaning as the AI Act might be, <a href=\"https:\/\/techcrunch.com\/2022\/09\/06\/the-eus-ai-act-could-have-a-chilling-effect-on-open-source-efforts-experts-warn\/\">critics argue that it could have significant unintended consequences<\/a> for the open source community, which in turn could hamper the progress of AI. The crux of the problem is that the Act would likely create legal liability for general purpose AI systems (GPAI), and bestow more power and control to the big tech firms given that independent open source developers don&#8217;t have the resources to contend with legal wrangles.<\/p>\n<p>So, why would GitHub &#8212; a <a href=\"https:\/\/techcrunch.com\/2018\/06\/04\/microsoft-has-acquired-github-for-7-5b-in-microsoft-stock\/\">$7.5 billion U.S. company owned by Microsoft<\/a> &#8212; be concerned about regulations on the other side of the pond? There are multiple reasons. Open source software by its very nature is distributed, and GitHub &#8212; which <a href=\"https:\/\/techcrunch.com\/2023\/01\/26\/github-says-it-now-has-100m-active-users\/\">recently passed 100 million users<\/a> &#8212; relies on developers globally. Indeed, a report from VC firm Runa Capital this week <a href=\"https:\/\/techcrunch.com\/2023\/02\/01\/which-open-source-startups-rocketed-in-2022\/\">indicated that 58% of the fastest-growing open source startups<\/a> are based outside the U.S., with Germany, France and the U.K. (though it isn&#8217;t governed by EU regulations) in particular central to this.<\/p>\n<p>More importantly, perhaps, is the fact that Europe has emerged as a driving force behind tech regulations, evidenced by its <a href=\"https:\/\/techcrunch.com\/2018\/01\/20\/wtf-is-gdpr\/\">GDPR data privacy and protection regulations<\/a>. Put simply, what happens in Europe can ripple into other countries and quickly become a global standard.<\/p><div class=\"piano-inline-promo\"><\/div>\n<p>&#8220;The AI act is so crucial,&#8221; Dohmke said onstage. &#8220;This policy could well set the precedent for how the world regulates AI. It is foundationally important. It is important for European technological leadership, and for the future of the European economy itself. It must be fair and balanced to the open source community.&#8221;<\/p>\n<h2>Big bucks<\/h2>\n<p>Microsoft and GitHub stand to benefit from a fertile open source landscape, evidenced by their <a href=\"https:\/\/techcrunch.com\/2022\/12\/08\/github-launches-copilot-for-business-plan-as-legal-questions-remain-unresolved\/\">potentially lucrative Copilot tool<\/a> that helps developers code using technology trained on the work of open source developers. Microsoft, GitHub and AI research lab OpenAI, in which <a href=\"https:\/\/techcrunch.com\/2023\/01\/23\/microsoft-invests-billions-more-dollars-in-openai-extends-partnership\/\">Microsoft is heavily invested<\/a>, are <a href=\"https:\/\/www.theverge.com\/2022\/11\/8\/23446821\/microsoft-openai-github-copilot-class-action-lawsuit-ai-copyright-violation-training-data\" target=\"_blank\" rel=\"noopener\">facing a class action lawsuit<\/a> for their endeavors.<\/p>\n<p>Elsewhere, OpenAI&#8217;s much-hyped text-generating <a href=\"https:\/\/techcrunch.com\/2023\/02\/01\/openai-launches-chatgpt-plus-starting-at-20-per-month\/\">AI phenomenon ChatGPT<\/a> is also in the spotlight, with the EU&#8217;s Internal Market Commissioner Thierry Breton noting in an <a href=\"https:\/\/www.reuters.com\/technology\/eus-breton-warns-chatgpt-risks-ai-rules-seek-tackle-concerns-2023-02-03\/\" target=\"_blank\" rel=\"noopener\">interview with Reuters<\/a> today that ChatGPT&#8217;s transformative and wide-reaching applications underscores the need for robust regulation.<\/p>\n<p>&#8220;As showcased by ChatGPT, AI solutions can offer great opportunities for businesses and citizens, but can also pose risks,&#8221; Breton told Reuters. &#8220;This is why we need a solid regulatory framework to ensure trustworthy AI based on high-quality data.&#8221;<\/p>\n<p>Pretty much the entire world of AI as we know it today has been built on an open source foundation, and anyone with an interest in commercializing AI needs the open source status quo to continue. The big tech firms, including Microsoft, recognize that they might have more legal battles on their hands as a result of impending AI regulations, but at the very least they don&#8217;t want open source developers deterred from their work.<\/p>\n<p>Dohmke said that the AI Act\u00a0can bring &#8220;the benefits of AI according to the European values and fundamental rights,&#8221; adding that lawmakers have a big part to play in achieving this.<\/p>\n<p>&#8220;This is why I believe that the open source developers should be exempt from the AI act,&#8221; he said. &#8220;Because ultimately this comes down to people. The open source community is not a community of entities. It&#8217;s a community of people and the compliance burden should fall on entities, it should fall on companies that are shipping products. OSS developers are often just volunteers, many of them are working two jobs. They are hobbyists and scientists, academics and doctors, professors and university students all alike, and they don&#8217;t usually stand to profit from their contributions. They certainly don&#8217;t have big budgets, or their own compliance department.&#8221;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>GitHub CEO Thomas Dohmke says that open source developers should be made exempt from the European Union&#8217;s (EU) proposed new artificial intelligence (AI) regulations, saying that the opportunity is still there for Europe to lead on AI. &#8220;Open source is forming the foundation of AI in Europe,&#8221; Dohmke said onstage at the EU Open Source [&hellip;]<\/p>\n","protected":false},"author":133574560,"featured_media":2480251,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"outcome":"","status":"","crunchbase_tag":0,"amp_status":"","relegenceEntities":[],"relegenceSubjects":[],"carmot_uuid":"14c0aa23-e499-362e-840c-400a8bfd300c"},"categories":[449557044,577047203],"tags":[5603054,637,25,577109797,576944839],"crunchbase_tag":[],"tc_stories_tax":[],"tc_ec_category":[],"tc_event":[],"tc_regions_tax":[],"jetpack_featured_media_url":"https:\/\/techcrunch.com\/wp-content\/uploads\/2023\/02\/GettyImages-1241457221-e1675439967703.jpg","parsely":{"version":"1.0.0","meta":[],"rendered":""},"shortlink":"https:\/\/tcrn.ch\/3DE3UYV","parselyMeta":{"parsely-title":"GitHub CEO on why open source developers should be exempt from the EU&#8217;s AI Act","parsely-link":"https:\/\/techcrunch.com\/2023\/02\/03\/github-ceo-on-why-open-source-developers-should-be-exempt-from-the-eus-ai-act\/","parsely-type":"post","parsely-pub-date":"2023-02-03T17:46:30+00:00","parsely-image-url":"https:\/\/techcrunch.com\/wp-content\/uploads\/2023\/02\/GettyImages-1241457221-e1675439967703.jpg?w=680","parsely-author":["Paul Sawers"],"parsely-section":"Enterprise","parsely-tags":"@post-id:2480236,robotics &amp; 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However, he also writes about other subjects that he's passionate about, such as the business of open source software.\r\n\r\nPrior to TechCrunch, Paul gained more than a decade's experience covering consumer and enterprise technologies for VentureBeat and The Next Web.","link":"https:\/\/techcrunch.com\/author\/paul-sawers\/","slug":"paul-sawers","avatar_urls":{"24":"https:\/\/secure.gravatar.com\/avatar\/0e65b9f8a55f99815b8fc5482ea868fc?s=24&d=identicon&r=g","48":"https:\/\/secure.gravatar.com\/avatar\/0e65b9f8a55f99815b8fc5482ea868fc?s=48&d=identicon&r=g","96":"https:\/\/secure.gravatar.com\/avatar\/0e65b9f8a55f99815b8fc5482ea868fc?s=96&d=identicon&r=g"},"links":{"twitter":"https:\/\/twitter.com\/psawers"},"position":"","cbDescription":"","cbAvatar":"","twitter":"psawers","_links":{"self":[{"href":"https:\/\/techcrunch.com\/wp-json\/tc\/v1\/users\/133574560"}],"collection":[{"href":"https:\/\/techcrunch.com\/wp-json\/tc\/v1\/users"}]}}],"wp:featuredmedia":[{"id":2480251,"date":"2023-02-03T07:58:41","slug":"collision-2022-day-two-3","type":"attachment","link":"https:\/\/techcrunch.com\/2023\/02\/03\/github-ceo-on-why-open-source-developers-should-be-exempt-from-the-eus-ai-act\/collision-2022-day-two-3\/","title":{"rendered":"Collision 2022 &#8211; 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Forever,&#8217; an AI &#8216;Seinfeld&#8217; spoof, is the next &#8216;Twitch Plays Pok\u00e9mon&#8217;"},"content":{"rendered":"<p id=\"speakable-summary\">&#8220;So, I was at the store the other day, and as I&#8217;m checking out, the cashier asks me if I have any coupons, and I say, &#8216;No coupon problem!'&#8221; recalls a pixelated, barely three-dimensional figure that vaguely resembles Jerry Seinfeld. &#8220;So I&#8217;m walking down the street, and this guy comes up to me and says, &#8216;Hey, how&#8217;s it going?&#8217; and I say, &#8216;It&#8217;s going coupon!'&#8221;<\/p>\n<p>An automated laugh track plays, but the joke doesn&#8217;t make sense. Then again, it doesn&#8217;t have to make sense.<\/p>\n<p>&#8220;<a href=\"https:\/\/www.twitch.tv\/watchmeforever\" target=\"_blank\" rel=\"noopener\">Nothing, Forever<\/a>&#8221; is a never-ending, AI-generated spoof of &#8220;Seinfeld,&#8221; the show about nothing. It&#8217;s been streaming on Twitch since December, and until a few days ago, the stream had an average of about four concurrent viewers. Now, at the moment I write this, there are 15,097 people watching a group of badly animated friends &#8212; Larry Feinberg, Fred Kastopolous, Yvonne Torres and Zoltan Kalker &#8212; cycling through infinite &#8220;Seinfeld&#8221;-like scenes with very little plot.<\/p>\n<p>The show has been streaming almost non-stop on Twitch since December, but it only reached a wider audience this week, when its creators slowly started promoting the stream on Reddit. Now, &#8220;Nothing, Forever&#8221; has more than 98,000 followers on Twitch, and a Discord channel with about 6,000 members.<\/p>\n<p>Behind the project are Skyler Hartle, a senior product manager at Microsoft, and Brian Habersberger, a polymer physicist. They call themselves Mismatch Media, though this venture remains a side project.<\/p>\n<p>Aptly, the duo met online while playing &#8220;Team Fortress 2&#8221; and they kept in touch over time. Four years ago, they started working on creative projects together.<\/p>\n<p><div id=\"attachment_2479650\" style=\"width: 690px\" class=\"wp-caption aligncenter\"><img aria-describedby=\"caption-attachment-2479650\" decoding=\"async\" loading=\"lazy\" class=\"size-large wp-image-2479650\" src=\"https:\/\/techcrunch.com\/wp-content\/uploads\/2023\/02\/Screen-Shot-2023-02-02-at-1.46.41-PM.png?w=680\" alt=\"\" width=\"680\" height=\"371\" srcset=\"https:\/\/techcrunch.com\/wp-content\/uploads\/2023\/02\/Screen-Shot-2023-02-02-at-1.46.41-PM.png 1718w, https:\/\/techcrunch.com\/wp-content\/uploads\/2023\/02\/Screen-Shot-2023-02-02-at-1.46.41-PM.png?resize=150,82 150w, https:\/\/techcrunch.com\/wp-content\/uploads\/2023\/02\/Screen-Shot-2023-02-02-at-1.46.41-PM.png?resize=300,164 300w, https:\/\/techcrunch.com\/wp-content\/uploads\/2023\/02\/Screen-Shot-2023-02-02-at-1.46.41-PM.png?resize=768,419 768w, https:\/\/techcrunch.com\/wp-content\/uploads\/2023\/02\/Screen-Shot-2023-02-02-at-1.46.41-PM.png?resize=680,371 680w, https:\/\/techcrunch.com\/wp-content\/uploads\/2023\/02\/Screen-Shot-2023-02-02-at-1.46.41-PM.png?resize=1536,839 1536w, https:\/\/techcrunch.com\/wp-content\/uploads\/2023\/02\/Screen-Shot-2023-02-02-at-1.46.41-PM.png?resize=1200,655 1200w, https:\/\/techcrunch.com\/wp-content\/uploads\/2023\/02\/Screen-Shot-2023-02-02-at-1.46.41-PM.png?resize=50,27 50w\" sizes=\"(max-width: 680px) 100vw, 680px\" \/><p id=\"caption-attachment-2479650\" class=\"wp-caption-text\"><strong>Image Credits:<\/strong> <a href=\"https:\/\/www.twitch.tv\/watchmeforever\" target=\"_blank\" rel=\"noopener\">Nothing, Forever <span class=\"screen-reader-text\">(opens in a new window)<\/span><\/a><\/p><\/div><\/p><div class=\"piano-inline-promo\"><\/div>\n<p>&#8220;It kind of started its journey as a kind of art project that Brian approached me with, and we ended up collaborating and working on it together and iterating on it over the last four years,&#8221; Hartle told TechCrunch. &#8220;The show we&#8217;re creating is really cool, and scratches that creative itch as just a surreal, fun kind of project, but we saw the merit of generative technology as a tool for broad-scale content creation and generation.&#8221;<\/p>\n<p>To make &#8220;Nothing, Forever,&#8221; Hartle and Habersberger use various AI models to generate text, speech and movements. The &#8220;script&#8221; of the show comes from an OpenAI <a href=\"https:\/\/techcrunch.com\/2021\/03\/17\/okay-the-gpt-3-hype-seems-pretty-reasonable\/\">GPT-3<\/a> model, Davinci. To voice the characters, they use the Microsoft Azure Cognitive Services speech API, and the visuals are made on the Unity game engine.<\/p>\n<p>&#8220;The Unity engine just does a lot of interpretation to basically run the show and inherit all this content, and the voices, and all these kinds of other pieces of direction from what we call &#8216;the director&#8217; in the cloud,&#8221; Hartle said. &#8220;And the director dictates what happens on the show from a generative perspective.&#8221;<\/p>\n<p>They set out to create a surrealist, never-ending television show, and it simply made sense to base it on &#8220;Seinfeld,&#8221; a show that has defined the structure of a sitcom.<\/p>\n<p>&#8220;A sitcom has a laugh track and a sort of formulaic structure,&#8221; Habersberger told TechCrunch. &#8220;So when characters are saying things that don&#8217;t quite make sense, but the structure is one that you&#8217;re very familiar with, it really helps you to interpret and make sense of it, even though the sense isn&#8217;t there.&#8221;<\/p>\n<p>AI dialogue can get repetitive. Characters are constantly referencing new restaurants and stores to the point that it&#8217;s become an in-joke. On a fan-made &#8220;Nothing, Forever&#8221; bingo generator, the free space is &#8220;New thing!&#8221;<\/p>\n<p>Per the nascent <a href=\"https:\/\/nothingforever.fandom.com\/wiki\/Nothing,_Forever_Wiki\" target=\"_blank\" rel=\"noopener\">wiki<\/a>, some <a href=\"https:\/\/nothingforever.fandom.com\/wiki\/New_Places\" target=\"_blank\" rel=\"noopener\">new places<\/a> include a new type of bagel (it&#8217;s shaped like an octopus, and called the octobagel), a new shake shop (they serve pickles in their shakes), a new taco truck (they sell tacos <em>and<\/em> burgers) and a new all-you-can-eat buffet (nothing but pink flamingo wings!). One of the few interactive items in Larry&#8217;s apartment is a <a href=\"https:\/\/nothingforever.fandom.com\/wiki\/Microwave\" target=\"_blank\" rel=\"noopener\">microwave<\/a>, a prop that characters frequently and inexplicably use in ways that have no bearing on the plot &#8212; the microwave has spurred a fandom of its own, custom Discord emojis and all.<\/p>\n<p><div id=\"attachment_2479644\" style=\"width: 683px\" class=\"wp-caption aligncenter\"><img aria-describedby=\"caption-attachment-2479644\" decoding=\"async\" loading=\"lazy\" class=\"size-large wp-image-2479644\" src=\"https:\/\/techcrunch.com\/wp-content\/uploads\/2023\/02\/Screen-Shot-2023-02-02-at-4.47.01-PM.png?w=673\" alt=\"\" width=\"673\" height=\"680\" srcset=\"https:\/\/techcrunch.com\/wp-content\/uploads\/2023\/02\/Screen-Shot-2023-02-02-at-4.47.01-PM.png 1682w, https:\/\/techcrunch.com\/wp-content\/uploads\/2023\/02\/Screen-Shot-2023-02-02-at-4.47.01-PM.png?resize=148,150 148w, https:\/\/techcrunch.com\/wp-content\/uploads\/2023\/02\/Screen-Shot-2023-02-02-at-4.47.01-PM.png?resize=297,300 297w, https:\/\/techcrunch.com\/wp-content\/uploads\/2023\/02\/Screen-Shot-2023-02-02-at-4.47.01-PM.png?resize=768,776 768w, https:\/\/techcrunch.com\/wp-content\/uploads\/2023\/02\/Screen-Shot-2023-02-02-at-4.47.01-PM.png?resize=673,680 673w, https:\/\/techcrunch.com\/wp-content\/uploads\/2023\/02\/Screen-Shot-2023-02-02-at-4.47.01-PM.png?resize=1520,1536 1520w, https:\/\/techcrunch.com\/wp-content\/uploads\/2023\/02\/Screen-Shot-2023-02-02-at-4.47.01-PM.png?resize=1187,1200 1187w, https:\/\/techcrunch.com\/wp-content\/uploads\/2023\/02\/Screen-Shot-2023-02-02-at-4.47.01-PM.png?resize=32,32 32w, https:\/\/techcrunch.com\/wp-content\/uploads\/2023\/02\/Screen-Shot-2023-02-02-at-4.47.01-PM.png?resize=50,50 50w, https:\/\/techcrunch.com\/wp-content\/uploads\/2023\/02\/Screen-Shot-2023-02-02-at-4.47.01-PM.png?resize=64,64 64w, https:\/\/techcrunch.com\/wp-content\/uploads\/2023\/02\/Screen-Shot-2023-02-02-at-4.47.01-PM.png?resize=96,96 96w, https:\/\/techcrunch.com\/wp-content\/uploads\/2023\/02\/Screen-Shot-2023-02-02-at-4.47.01-PM.png?resize=128,128 128w\" sizes=\"(max-width: 673px) 100vw, 673px\" \/><p id=\"caption-attachment-2479644\" class=\"wp-caption-text\"><strong>Image Credits:<\/strong> <a href=\"https:\/\/bingobaker.com\/#37fe38a38376743b\" target=\"_blank\" rel=\"noopener\">Nothing, Forever bingo <span class=\"screen-reader-text\">(opens in a new window)<\/span><\/a><\/p><\/div><\/p>\n<p>&#8220;To take that idea even further, &#8216;Seinfeld&#8217; is famously the show about nothing. What could be more nothing than a robot, right?&#8221; said Habersberger. &#8220;And then even further with &#8216;Seinfeld,&#8217; there was a period of 15 years or so where you could just turn on the TV, and if you flip through the channels, there&#8217;s a good chance it&#8217;s on, because it was syndicated [&#8230;] So I was like, wait, now it can <em>really\u00a0<\/em>be always on.&#8221;<\/p>\n<p>We&#8217;ve all seen far too many AI-generated gimmicks, but the AI isn&#8217;t what&#8217;s most interesting about &#8220;Nothing, Forever.&#8221; It&#8217;s the community that&#8217;s gathered around the stream, making the project feel like this generation&#8217;s &#8220;<a href=\"https:\/\/techcrunch.com\/2014\/02\/17\/wtf-is-this\/\">Twitch Plays Pok\u00e9mon.<\/a>&#8221; <img decoding=\"async\" loading=\"lazy\" class=\"size-large wp-image-2479652\" style=\"font-size: 1rem; letter-spacing: -0.1px;\" src=\"https:\/\/techcrunch.com\/wp-content\/uploads\/2023\/02\/Screen-Shot-2023-02-02-at-1.43.32-PM.png?w=680\" alt=\"\" width=\"680\" height=\"412\" srcset=\"https:\/\/techcrunch.com\/wp-content\/uploads\/2023\/02\/Screen-Shot-2023-02-02-at-1.43.32-PM.png 1708w, https:\/\/techcrunch.com\/wp-content\/uploads\/2023\/02\/Screen-Shot-2023-02-02-at-1.43.32-PM.png?resize=150,91 150w, https:\/\/techcrunch.com\/wp-content\/uploads\/2023\/02\/Screen-Shot-2023-02-02-at-1.43.32-PM.png?resize=300,182 300w, https:\/\/techcrunch.com\/wp-content\/uploads\/2023\/02\/Screen-Shot-2023-02-02-at-1.43.32-PM.png?resize=768,466 768w, https:\/\/techcrunch.com\/wp-content\/uploads\/2023\/02\/Screen-Shot-2023-02-02-at-1.43.32-PM.png?resize=680,412 680w, https:\/\/techcrunch.com\/wp-content\/uploads\/2023\/02\/Screen-Shot-2023-02-02-at-1.43.32-PM.png?resize=1536,932 1536w, https:\/\/techcrunch.com\/wp-content\/uploads\/2023\/02\/Screen-Shot-2023-02-02-at-1.43.32-PM.png?resize=1200,728 1200w, https:\/\/techcrunch.com\/wp-content\/uploads\/2023\/02\/Screen-Shot-2023-02-02-at-1.43.32-PM.png?resize=50,30 50w\" sizes=\"(max-width: 680px) 100vw, 680px\" \/><\/p>\n<p><strong>Image Credits:<\/strong> <a href=\"https:\/\/www.twitch.tv\/watchmeforever\" target=\"_blank\" rel=\"noopener\">Nothing, Forever <span class=\"screen-reader-text\">(opens in a new window)<\/span><\/a><\/p>\n<p>In 2014, an anonymous Australian streamer set up a channel where fans could collaboratively play &#8220;Pok\u00e9mon Red,&#8221; pressing buttons and moving the player character via Twitch chat commands. When enough players got involved, the stream turned into chaos. (The route through Rock Tunnel is confusing enough, but imagine navigating it with thousands of people clamoring to control the character&#8217;s movement.)<\/p>\n<p>Yet over the two weeks it took to beat the game, fans built deep lore to explain why the character was behaving so erratically. No, we didn&#8217;t keep opening our bag to look at the Helix Fossil because of the chaotic button mashing in the chat; indeed, it was because our player character worshiped the Helix Fossil like a <a href=\"https:\/\/twitchplayswiki.fandom.com\/wiki\/Lord_Helix\" target=\"_blank\" rel=\"noopener\">deity<\/a>.<\/p>\n<p>In the same vein, &#8220;Nothing, Forever&#8221; fans try to parse dialogue to learn more about the universe of the show. On Discord, fans requested a new channel to keep track of new lore as it develops; one page on the wiki chronicles what we know from past mentions of <a href=\"https:\/\/nothingforever.fandom.com\/wiki\/Aliens\" target=\"_blank\" rel=\"noopener\">aliens<\/a>. The community also keeps track of Larry&#8217;s recurring standup jokes, which are pretty bad (&#8220;What do you call a bear with no teeth? A gummy bear.&#8221;), but somehow get funnier the more they&#8217;re repeated.<\/p>\n<p>&#8220;The way that the chat is engaging, they&#8217;re kind of creating their own memes and their own culture,&#8221; said Hartle. &#8220;We&#8217;ve had people who have reached out wanting to be community mods and have been watching the show for eight hours at a time.&#8221;<\/p>\n<p>Like &#8220;Twitch Plays Pok\u00e9mon,&#8221; the creators of &#8220;Nothing, Forever&#8221; hope to include audience participation features in the future. Hartle told TechCrunch that there are not currently any interactivity features embedded in the livestream, though some fans began theorizing that they were causing Larry to repeat his jokes by getting excited when he talked about gummy bears again.<\/p>\n<p>Mismatch Media hopes they can repurpose the tech stack behind &#8220;Nothing, Forever&#8221; into an actual system for creating generative media projects. For now, Hartle and Habersberger are taking things slow with their newfound popularity. They&#8217;ve been able to make a bit of money from Patreon and Twitch subscriptions, but it&#8217;s still unclear how long it will take for the novelty of &#8220;Nothing, Forever&#8221; to wear off.<\/p>\n<p>Sudden virality can&#8217;t last forever. &#8220;Twitch Plays Pok\u00e9mon&#8221; became an ongoing series after the completion of the first game, but fan engagement dropped drastically once the excitement around the initial experiment died down. Now, we just fondly remember it as a time when the internet felt less hellish, capturing the same lightning in a bottle as projects like <a href=\"https:\/\/en.wikipedia.org\/wiki\/R\/place\" target=\"_blank\" rel=\"noopener\">r\/Place<\/a>.<\/p>\n<p>Similarly, it&#8217;s difficult to predict how long &#8220;Nothing, Forever&#8221; will retain its fanbase, and whether or not people would find more joy if the creators started other constant, AI-based sitcom spoofs.<\/p>\n<p>For now, it&#8217;s a simple delight to just click off Twitter and watch Larry tell the same jokes over and over.<\/p>\n<p>&#8220;What did the fish say when it swam into a wall?&#8221;<\/p>\n<p>&#8220;Dam!&#8221;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#8220;So, I was at the store the other day, and as I&#8217;m checking out, the cashier asks me if I have any coupons, and I say, &#8216;No coupon problem!&#8217;&#8221; recalls a pixelated, barely three-dimensional figure that vaguely resembles Jerry Seinfeld. &#8220;So I&#8217;m walking down the street, and this guy comes up to me and says, [&hellip;]<\/p>\n","protected":false},"author":133574468,"featured_media":2479648,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"outcome":"","status":"","crunchbase_tag":0,"amp_status":"","relegenceEntities":[],"relegenceSubjects":[],"carmot_uuid":"99493bfe-3210-3623-9e99-662f384e5abb"},"categories":[577030456,577047203],"tags":[577089886,576776368,426767725,27397,33094],"crunchbase_tag":[],"tc_stories_tax":[],"tc_ec_category":[],"tc_event":[],"tc_regions_tax":[],"jetpack_featured_media_url":"https:\/\/techcrunch.com\/wp-content\/uploads\/2023\/02\/Screen-Shot-2023-02-02-at-1.46.55-PM.png","parsely":{"version":"1.0.0","meta":[],"rendered":""},"shortlink":"https:\/\/tcrn.ch\/40qztiM","parselyMeta":{"parsely-title":"&#8216;Nothing, Forever,&#8217; an AI &#8216;Seinfeld&#8217; spoof, is the next &#8216;Twitch Plays Pok\u00e9mon&#8217;","parsely-link":"https:\/\/techcrunch.com\/2023\/02\/03\/nothing-forever-ai-generated-seinfeld-twitch\/","parsely-type":"post","parsely-pub-date":"2023-02-03T14:52:19+00:00","parsely-image-url":"https:\/\/techcrunch.com\/wp-content\/uploads\/2023\/02\/Screen-Shot-2023-02-02-at-1.46.55-PM.png?w=680","parsely-author":["Amanda Silberling"],"parsely-section":"Media &amp; Entertainment","parsely-tags":"@post-id:2479489,robotics &amp; ai,chatgpt,gpt-3,open ai,seinfeld,unity","parsely-metadata":"{\"@type\":\"NewsArticle\",\"mainEntityOfPage\":{\"@type\":\"WebPage\"},\"dateModified\":\"2023-02-03T17:07:38+00:00\",\"description\":\"&#8220;So, I was at the store the other day, and as I&#8217;m checking out, the cashier asks me if I have any coupons, and I say, &#8216;No coupon problem!&#039;&#8221; recalls a pixelated, barely three-dimensional figure that vaguely resembles Jerry Seinfeld. &#8220;So I&#8217;m walking down the street, and this guy comes up to me and says, [&hellip;]\",\"speakable\":{\"@type\":\"SpeakableSpecification\",\"cssSelector\":[\".alpha\",\"#speakable-summary\"]},\"publisher\":{\"@type\":\"Organization\",\"name\":\"TechCrunch\",\"logo\":{\"@type\":\"imageObject\",\"url\":\"https:\\\/\\\/techcrunch.com\\\/wp-content\\\/themes\\\/techcrunch-2017\\\/images\\\/logo-json-ld.png\",\"width\":\"600\",\"height\":\"60\"}}}"},"rapidData":{"pt":"","pct":""},"premiumContent":false,"premiumCutoffPercent":1,"featured":false,"subtitle":"","editorialContentProvider":"","tc_cb_mapping":[],"associatedEvent":null,"event":null,"authors":[133574468],"hide_featured_image":false,"canonical_url":"https:\/\/techcrunch.com\/2023\/02\/03\/nothing-forever-ai-generated-seinfeld-twitch\/","primary_category":{"term_id":577030456,"name":"Media &amp; Entertainment","slug":"media-entertainment","term_group":0,"term_taxonomy_id":586590,"taxonomy":"category","description":"Media &amp; Entertainment tech news covers everything from Big Tech to streaming services to mobile apps. 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lists rules and exemptions to prevent account sharing outside household"},"content":{"rendered":"<p id=\"speakable-summary\">Netflix is now detailing how it aims to maintain password sharing within a household while cracking down on outside usage. The company aims to curtail account sharing this year by asking people to pay extra money to use the streaming service outside the household for extended periods of time.<\/p>\n<p>The streaming giant has <a href=\"https:\/\/thestreamable.com\/news\/confirmed-netflix-unveils-first-details-of-new-anti-password-sharing-measures#who-can-use-a-netflix-account-now\" target=\"_blank\" rel=\"noopener\">shared<\/a> terms detailing how it plans to control the experience within a household. It has updated its FAQ pages for countries where it is already testing extra membership fees for account sharing \u2014 <a href=\"https:\/\/techcrunch.com\/2022\/03\/16\/netflix-tests-a-new-feature-that-will-raise-prices-for-account-sharing\/\">Chile, Costa Rica and Peru<\/a>.<\/p>\n<p>These new terms ask people to define <a href=\"https:\/\/help.netflix.com\/en\/node\/128339\/pe\" target=\"_blank\" rel=\"noopener\">a primary location through their TV<\/a>. All the accounts and devices should be connected to the same Wi-Fi as the TV.<\/p>\n<p>&#8220;A primary location is set by a TV that is signed into your account and is connected to your Wi-Fi network. All other devices signed into your account on that Wi-Fi network will be associated with your primary location and will be able to use Netflix,&#8221; it says.<\/p>\n<p>If a user doesn&#8217;t set a primary location or doesn&#8217;t have a TV, Netflix will automatically set a primary location based on IP address, device IDs and activity.<\/p>\n<p>After that, people living in this home who want to use Netflix on their own devices have to launch the app at home at least once every 31 days.<\/p>\n<p>&#8220;To ensure that your devices are associated with your primary location, connect to the Wi-Fi at your primary location, open the Netflix app or website, and watch something at least once every 31 days,&#8221; the company says on its support page.<\/p><div class=\"piano-inline-promo\"><\/div>\n<p>But what if you grabbed an iPad before leaving the house for a long train ride but you rarely use this iPad at home? Chances are the device won&#8217;t be associated with your household when you try to watch something on the go. In that case, you can ask the main account holder to verify the device for you. The account holder will receive a code that they can relay to the person who is traveling. If the verification is successful the traveling member can watch Netflix for seven more days without any additional prompt.<\/p>\n<p>It&#8217;s unclear if you can request temporary codes several times in a row. For instance, some students would rather request a code from their parents every week instead of paying for Netflix. These conditions also prevent folks from using Netflix through VPN connections for a long period of time.<\/p>\n<p>The streaming company has made a ton of efforts to get more paying users on its platform. In November, it launched a cheaper $6.99 ad-supported monthly plan in the U.S., the U.K., France, Germany, Italy, Australia, Japan, Korea and Brazil. Meanwhile, it has also launched tools to <a href=\"https:\/\/techcrunch.com\/2022\/11\/15\/netflix-new-manage-access-and-devices-feature\/\">kick devices off a subscription<\/a> and <a href=\"https:\/\/techcrunch.com\/2022\/10\/17\/netflix-launches-new-profile-transfer-feature-to-help-end-account-sharing\/\">transfer a profile<\/a> from one membership to another to stop account sharing.<\/p>\n<p>All these efforts have brought in more subscribers to the service. During its recent Q4 2022 quarterly results, the company said it added 7.7 million subscribers \u2014 much higher than the anticipated 4.5 million additions.<\/p>\n<p>Netflix will go through a product overhaul under the new co-CEO Greg Peters (formerly COO) after founder <a href=\"https:\/\/techcrunch.com\/2023\/01\/19\/netflix-founder-reed-hastings-steps-down-as-co-ceo\/\">Reed Hastings stepped down from the post last month<\/a>. At the same time, the company said that it will crack down on password sharing <a href=\"https:\/\/www.theverge.com\/2023\/1\/19\/23559483\/netflix-password-sharing-crackdown-earnings-q4-2022\" target=\"_blank\" rel=\"noopener\">&#8220;more broadly&#8221; in the coming months<\/a>. Extra member fees will likely come to more countries soon.<\/p>\n<p><strong>Update 02\/02\/2023 7.50 PM IST:<\/strong> After the publishing of the story, Netflix <a href=\"https:\/\/www.theverge.com\/2023\/2\/1\/23581421\/netflix-password-sharing-home-setting-block-devices\" target=\"_blank\" rel=\"noopener\">clarified<\/a> that it has not finalized the policy for US-based users. &#8220;Later in Q1, we expect to start rolling out paid sharing more broadly,\u201d the company told The Verge. The company <a href=\"https:\/\/web.archive.org\/web\/20230131144432\/https:\/\/help.netflix.com\/en\/node\/123277\" target=\"_blank\" rel=\"noopener\">briefly<\/a> updated the US page with the above-mentioned rules but retracted them later.<\/p>\n<div class=\"embed breakout embed-oembed\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"nkJJiX4B68\"><p><a href=\"https:\/\/techcrunch.com\/2023\/02\/01\/google-fi-hack-victim-had-coinbase-2fa-app-hijacked-by-hackers\/\">Google Fi hack victim had Coinbase, 2FA app hijacked by hackers<\/a><\/p><\/blockquote>\n<p><iframe class=\"wp-embedded-content embed-iframe\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"&#8220;Google Fi hack victim had Coinbase, 2FA app hijacked by hackers&#8221; &#8212; TechCrunch\" src=\"https:\/\/techcrunch.com\/2023\/02\/01\/google-fi-hack-victim-had-coinbase-2fa-app-hijacked-by-hackers\/embed\/#?secret=iQO56bBDG9#?secret=nkJJiX4B68\" data-secret=\"nkJJiX4B68\" width=\"800\" height=\"450\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Netflix is now detailing how it aims to maintain password sharing within a household while cracking down on outside usage. The company aims to curtail account sharing this year by asking people to pay extra money to use the streaming service outside the household for extended periods of time. The streaming giant has shared terms [&hellip;]<\/p>\n","protected":false},"author":133574557,"featured_media":2427344,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"outcome":"","status":"","crunchbase_tag":0,"amp_status":"","relegenceEntities":[],"relegenceSubjects":[],"carmot_uuid":"21ba0d29-e801-3fb3-89db-a26db44dcc42"},"categories":[577051039],"tags":[1182,39334917,449550684,8156026],"crunchbase_tag":[],"tc_stories_tax":[],"tc_ec_category":[],"tc_event":[],"tc_regions_tax":[],"jetpack_featured_media_url":"https:\/\/techcrunch.com\/wp-content\/uploads\/2022\/10\/Netflix2154.jpg","parsely":{"version":"1.0.0","meta":[],"rendered":""},"shortlink":"https:\/\/tcrn.ch\/3DuZ7cp","parselyMeta":{"parsely-title":"Netflix lists rules and exemptions to prevent account sharing outside household","parsely-link":"https:\/\/techcrunch.com\/2023\/02\/01\/netflix-lists-rules-and-exemptions-to-prevent-account-sharing-outside-household\/","parsely-type":"post","parsely-pub-date":"2023-02-01T12:45:02+00:00","parsely-image-url":"https:\/\/techcrunch.com\/wp-content\/uploads\/2022\/10\/Netflix2154.jpg?w=680","parsely-author":["Ivan Mehta"],"parsely-section":"Apps","parsely-tags":"@post-id:2478330,netflix,netflix earnings,password sharing,streaming service","parsely-metadata":"{\"@type\":\"NewsArticle\",\"mainEntityOfPage\":{\"@type\":\"WebPage\"},\"dateModified\":\"2023-02-02T14:28:24+00:00\",\"description\":\"Netflix is now detailing how it aims to maintain password sharing within a household while cracking down on outside usage. 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Link","children":[]}]},"entities":{"posts":[{"id":2479489,"date":"2023-02-03T06:52:19","date_gmt":"2023-02-03T14:52:19","guid":{"rendered":"https:\/\/techcrunch.com\/?p=2479489"},"modified":"2023-02-03T09:07:38","modified_gmt":"2023-02-03T17:07:38","slug":"nothing-forever-ai-generated-seinfeld-twitch","status":"publish","type":"post","link":"https:\/\/techcrunch.com\/2023\/02\/03\/nothing-forever-ai-generated-seinfeld-twitch\/","title":{"rendered":"&#8216;Nothing, Forever,&#8217; an AI &#8216;Seinfeld&#8217; spoof, is the next &#8216;Twitch Plays Pok\u00e9mon&#8217;"},"content":{"rendered":"<p id=\"speakable-summary\">&#8220;So, I was at the store the other day, and as I&#8217;m checking out, the cashier asks me if I have any coupons, and I say, &#8216;No coupon problem!'&#8221; recalls a pixelated, barely three-dimensional figure that vaguely resembles Jerry Seinfeld. &#8220;So I&#8217;m walking down the street, and this guy comes up to me and says, &#8216;Hey, how&#8217;s it going?&#8217; and I say, &#8216;It&#8217;s going coupon!'&#8221;<\/p>\n<p>An automated laugh track plays, but the joke doesn&#8217;t make sense. Then again, it doesn&#8217;t have to make sense.<\/p>\n<p>&#8220;<a href=\"https:\/\/www.twitch.tv\/watchmeforever\" target=\"_blank\" rel=\"noopener\">Nothing, Forever<\/a>&#8221; is a never-ending, AI-generated spoof of &#8220;Seinfeld,&#8221; the show about nothing. It&#8217;s been streaming on Twitch since December, and until a few days ago, the stream had an average of about four concurrent viewers. Now, at the moment I write this, there are 15,097 people watching a group of badly animated friends &#8212; Larry Feinberg, Fred Kastopolous, Yvonne Torres and Zoltan Kalker &#8212; cycling through infinite &#8220;Seinfeld&#8221;-like scenes with very little plot.<\/p>\n<p>The show has been streaming almost non-stop on Twitch since December, but it only reached a wider audience this week, when its creators slowly started promoting the stream on Reddit. Now, &#8220;Nothing, Forever&#8221; has more than 98,000 followers on Twitch, and a Discord channel with about 6,000 members.<\/p>\n<p>Behind the project are Skyler Hartle, a senior product manager at Microsoft, and Brian Habersberger, a polymer physicist. They call themselves Mismatch Media, though this venture remains a side project.<\/p>\n<p>Aptly, the duo met online while playing &#8220;Team Fortress 2&#8221; and they kept in touch over time. Four years ago, they started working on creative projects together.<\/p>\n<p><div id=\"attachment_2479650\" style=\"width: 690px\" class=\"wp-caption aligncenter\"><img aria-describedby=\"caption-attachment-2479650\" decoding=\"async\" loading=\"lazy\" class=\"size-large wp-image-2479650\" src=\"https:\/\/techcrunch.com\/wp-content\/uploads\/2023\/02\/Screen-Shot-2023-02-02-at-1.46.41-PM.png?w=680\" alt=\"\" width=\"680\" height=\"371\" srcset=\"https:\/\/techcrunch.com\/wp-content\/uploads\/2023\/02\/Screen-Shot-2023-02-02-at-1.46.41-PM.png 1718w, https:\/\/techcrunch.com\/wp-content\/uploads\/2023\/02\/Screen-Shot-2023-02-02-at-1.46.41-PM.png?resize=150,82 150w, https:\/\/techcrunch.com\/wp-content\/uploads\/2023\/02\/Screen-Shot-2023-02-02-at-1.46.41-PM.png?resize=300,164 300w, https:\/\/techcrunch.com\/wp-content\/uploads\/2023\/02\/Screen-Shot-2023-02-02-at-1.46.41-PM.png?resize=768,419 768w, https:\/\/techcrunch.com\/wp-content\/uploads\/2023\/02\/Screen-Shot-2023-02-02-at-1.46.41-PM.png?resize=680,371 680w, https:\/\/techcrunch.com\/wp-content\/uploads\/2023\/02\/Screen-Shot-2023-02-02-at-1.46.41-PM.png?resize=1536,839 1536w, https:\/\/techcrunch.com\/wp-content\/uploads\/2023\/02\/Screen-Shot-2023-02-02-at-1.46.41-PM.png?resize=1200,655 1200w, https:\/\/techcrunch.com\/wp-content\/uploads\/2023\/02\/Screen-Shot-2023-02-02-at-1.46.41-PM.png?resize=50,27 50w\" sizes=\"(max-width: 680px) 100vw, 680px\" \/><p id=\"caption-attachment-2479650\" class=\"wp-caption-text\"><strong>Image Credits:<\/strong> <a href=\"https:\/\/www.twitch.tv\/watchmeforever\" target=\"_blank\" rel=\"noopener\">Nothing, Forever <span class=\"screen-reader-text\">(opens in a new window)<\/span><\/a><\/p><\/div><\/p><div class=\"piano-inline-promo\"><\/div>\n<p>&#8220;It kind of started its journey as a kind of art project that Brian approached me with, and we ended up collaborating and working on it together and iterating on it over the last four years,&#8221; Hartle told TechCrunch. &#8220;The show we&#8217;re creating is really cool, and scratches that creative itch as just a surreal, fun kind of project, but we saw the merit of generative technology as a tool for broad-scale content creation and generation.&#8221;<\/p>\n<p>To make &#8220;Nothing, Forever,&#8221; Hartle and Habersberger use various AI models to generate text, speech and movements. The &#8220;script&#8221; of the show comes from an OpenAI <a href=\"https:\/\/techcrunch.com\/2021\/03\/17\/okay-the-gpt-3-hype-seems-pretty-reasonable\/\">GPT-3<\/a> model, Davinci. To voice the characters, they use the Microsoft Azure Cognitive Services speech API, and the visuals are made on the Unity game engine.<\/p>\n<p>&#8220;The Unity engine just does a lot of interpretation to basically run the show and inherit all this content, and the voices, and all these kinds of other pieces of direction from what we call &#8216;the director&#8217; in the cloud,&#8221; Hartle said. &#8220;And the director dictates what happens on the show from a generative perspective.&#8221;<\/p>\n<p>They set out to create a surrealist, never-ending television show, and it simply made sense to base it on &#8220;Seinfeld,&#8221; a show that has defined the structure of a sitcom.<\/p>\n<p>&#8220;A sitcom has a laugh track and a sort of formulaic structure,&#8221; Habersberger told TechCrunch. &#8220;So when characters are saying things that don&#8217;t quite make sense, but the structure is one that you&#8217;re very familiar with, it really helps you to interpret and make sense of it, even though the sense isn&#8217;t there.&#8221;<\/p>\n<p>AI dialogue can get repetitive. Characters are constantly referencing new restaurants and stores to the point that it&#8217;s become an in-joke. On a fan-made &#8220;Nothing, Forever&#8221; bingo generator, the free space is &#8220;New thing!&#8221;<\/p>\n<p>Per the nascent <a href=\"https:\/\/nothingforever.fandom.com\/wiki\/Nothing,_Forever_Wiki\" target=\"_blank\" rel=\"noopener\">wiki<\/a>, some <a href=\"https:\/\/nothingforever.fandom.com\/wiki\/New_Places\" target=\"_blank\" rel=\"noopener\">new places<\/a> include a new type of bagel (it&#8217;s shaped like an octopus, and called the octobagel), a new shake shop (they serve pickles in their shakes), a new taco truck (they sell tacos <em>and<\/em> burgers) and a new all-you-can-eat buffet (nothing but pink flamingo wings!). One of the few interactive items in Larry&#8217;s apartment is a <a href=\"https:\/\/nothingforever.fandom.com\/wiki\/Microwave\" target=\"_blank\" rel=\"noopener\">microwave<\/a>, a prop that characters frequently and inexplicably use in ways that have no bearing on the plot &#8212; the microwave has spurred a fandom of its own, custom Discord emojis and all.<\/p>\n<p><div id=\"attachment_2479644\" style=\"width: 683px\" class=\"wp-caption aligncenter\"><img aria-describedby=\"caption-attachment-2479644\" decoding=\"async\" loading=\"lazy\" class=\"size-large wp-image-2479644\" src=\"https:\/\/techcrunch.com\/wp-content\/uploads\/2023\/02\/Screen-Shot-2023-02-02-at-4.47.01-PM.png?w=673\" alt=\"\" width=\"673\" height=\"680\" srcset=\"https:\/\/techcrunch.com\/wp-content\/uploads\/2023\/02\/Screen-Shot-2023-02-02-at-4.47.01-PM.png 1682w, https:\/\/techcrunch.com\/wp-content\/uploads\/2023\/02\/Screen-Shot-2023-02-02-at-4.47.01-PM.png?resize=148,150 148w, https:\/\/techcrunch.com\/wp-content\/uploads\/2023\/02\/Screen-Shot-2023-02-02-at-4.47.01-PM.png?resize=297,300 297w, https:\/\/techcrunch.com\/wp-content\/uploads\/2023\/02\/Screen-Shot-2023-02-02-at-4.47.01-PM.png?resize=768,776 768w, https:\/\/techcrunch.com\/wp-content\/uploads\/2023\/02\/Screen-Shot-2023-02-02-at-4.47.01-PM.png?resize=673,680 673w, https:\/\/techcrunch.com\/wp-content\/uploads\/2023\/02\/Screen-Shot-2023-02-02-at-4.47.01-PM.png?resize=1520,1536 1520w, https:\/\/techcrunch.com\/wp-content\/uploads\/2023\/02\/Screen-Shot-2023-02-02-at-4.47.01-PM.png?resize=1187,1200 1187w, https:\/\/techcrunch.com\/wp-content\/uploads\/2023\/02\/Screen-Shot-2023-02-02-at-4.47.01-PM.png?resize=32,32 32w, https:\/\/techcrunch.com\/wp-content\/uploads\/2023\/02\/Screen-Shot-2023-02-02-at-4.47.01-PM.png?resize=50,50 50w, https:\/\/techcrunch.com\/wp-content\/uploads\/2023\/02\/Screen-Shot-2023-02-02-at-4.47.01-PM.png?resize=64,64 64w, https:\/\/techcrunch.com\/wp-content\/uploads\/2023\/02\/Screen-Shot-2023-02-02-at-4.47.01-PM.png?resize=96,96 96w, https:\/\/techcrunch.com\/wp-content\/uploads\/2023\/02\/Screen-Shot-2023-02-02-at-4.47.01-PM.png?resize=128,128 128w\" sizes=\"(max-width: 673px) 100vw, 673px\" \/><p id=\"caption-attachment-2479644\" class=\"wp-caption-text\"><strong>Image Credits:<\/strong> <a href=\"https:\/\/bingobaker.com\/#37fe38a38376743b\" target=\"_blank\" rel=\"noopener\">Nothing, Forever bingo <span class=\"screen-reader-text\">(opens in a new window)<\/span><\/a><\/p><\/div><\/p>\n<p>&#8220;To take that idea even further, &#8216;Seinfeld&#8217; is famously the show about nothing. What could be more nothing than a robot, right?&#8221; said Habersberger. &#8220;And then even further with &#8216;Seinfeld,&#8217; there was a period of 15 years or so where you could just turn on the TV, and if you flip through the channels, there&#8217;s a good chance it&#8217;s on, because it was syndicated [&#8230;] So I was like, wait, now it can <em>really\u00a0<\/em>be always on.&#8221;<\/p>\n<p>We&#8217;ve all seen far too many AI-generated gimmicks, but the AI isn&#8217;t what&#8217;s most interesting about &#8220;Nothing, Forever.&#8221; It&#8217;s the community that&#8217;s gathered around the stream, making the project feel like this generation&#8217;s &#8220;<a href=\"https:\/\/techcrunch.com\/2014\/02\/17\/wtf-is-this\/\">Twitch Plays Pok\u00e9mon.<\/a>&#8221; <img decoding=\"async\" loading=\"lazy\" class=\"size-large wp-image-2479652\" style=\"font-size: 1rem; letter-spacing: -0.1px;\" src=\"https:\/\/techcrunch.com\/wp-content\/uploads\/2023\/02\/Screen-Shot-2023-02-02-at-1.43.32-PM.png?w=680\" alt=\"\" width=\"680\" height=\"412\" srcset=\"https:\/\/techcrunch.com\/wp-content\/uploads\/2023\/02\/Screen-Shot-2023-02-02-at-1.43.32-PM.png 1708w, https:\/\/techcrunch.com\/wp-content\/uploads\/2023\/02\/Screen-Shot-2023-02-02-at-1.43.32-PM.png?resize=150,91 150w, https:\/\/techcrunch.com\/wp-content\/uploads\/2023\/02\/Screen-Shot-2023-02-02-at-1.43.32-PM.png?resize=300,182 300w, https:\/\/techcrunch.com\/wp-content\/uploads\/2023\/02\/Screen-Shot-2023-02-02-at-1.43.32-PM.png?resize=768,466 768w, https:\/\/techcrunch.com\/wp-content\/uploads\/2023\/02\/Screen-Shot-2023-02-02-at-1.43.32-PM.png?resize=680,412 680w, https:\/\/techcrunch.com\/wp-content\/uploads\/2023\/02\/Screen-Shot-2023-02-02-at-1.43.32-PM.png?resize=1536,932 1536w, https:\/\/techcrunch.com\/wp-content\/uploads\/2023\/02\/Screen-Shot-2023-02-02-at-1.43.32-PM.png?resize=1200,728 1200w, https:\/\/techcrunch.com\/wp-content\/uploads\/2023\/02\/Screen-Shot-2023-02-02-at-1.43.32-PM.png?resize=50,30 50w\" sizes=\"(max-width: 680px) 100vw, 680px\" \/><\/p>\n<p><strong>Image Credits:<\/strong> <a href=\"https:\/\/www.twitch.tv\/watchmeforever\" target=\"_blank\" rel=\"noopener\">Nothing, Forever <span class=\"screen-reader-text\">(opens in a new window)<\/span><\/a><\/p>\n<p>In 2014, an anonymous Australian streamer set up a channel where fans could collaboratively play &#8220;Pok\u00e9mon Red,&#8221; pressing buttons and moving the player character via Twitch chat commands. When enough players got involved, the stream turned into chaos. (The route through Rock Tunnel is confusing enough, but imagine navigating it with thousands of people clamoring to control the character&#8217;s movement.)<\/p>\n<p>Yet over the two weeks it took to beat the game, fans built deep lore to explain why the character was behaving so erratically. No, we didn&#8217;t keep opening our bag to look at the Helix Fossil because of the chaotic button mashing in the chat; indeed, it was because our player character worshiped the Helix Fossil like a <a href=\"https:\/\/twitchplayswiki.fandom.com\/wiki\/Lord_Helix\" target=\"_blank\" rel=\"noopener\">deity<\/a>.<\/p>\n<p>In the same vein, &#8220;Nothing, Forever&#8221; fans try to parse dialogue to learn more about the universe of the show. On Discord, fans requested a new channel to keep track of new lore as it develops; one page on the wiki chronicles what we know from past mentions of <a href=\"https:\/\/nothingforever.fandom.com\/wiki\/Aliens\" target=\"_blank\" rel=\"noopener\">aliens<\/a>. The community also keeps track of Larry&#8217;s recurring standup jokes, which are pretty bad (&#8220;What do you call a bear with no teeth? A gummy bear.&#8221;), but somehow get funnier the more they&#8217;re repeated.<\/p>\n<p>&#8220;The way that the chat is engaging, they&#8217;re kind of creating their own memes and their own culture,&#8221; said Hartle. &#8220;We&#8217;ve had people who have reached out wanting to be community mods and have been watching the show for eight hours at a time.&#8221;<\/p>\n<p>Like &#8220;Twitch Plays Pok\u00e9mon,&#8221; the creators of &#8220;Nothing, Forever&#8221; hope to include audience participation features in the future. Hartle told TechCrunch that there are not currently any interactivity features embedded in the livestream, though some fans began theorizing that they were causing Larry to repeat his jokes by getting excited when he talked about gummy bears again.<\/p>\n<p>Mismatch Media hopes they can repurpose the tech stack behind &#8220;Nothing, Forever&#8221; into an actual system for creating generative media projects. For now, Hartle and Habersberger are taking things slow with their newfound popularity. They&#8217;ve been able to make a bit of money from Patreon and Twitch subscriptions, but it&#8217;s still unclear how long it will take for the novelty of &#8220;Nothing, Forever&#8221; to wear off.<\/p>\n<p>Sudden virality can&#8217;t last forever. &#8220;Twitch Plays Pok\u00e9mon&#8221; became an ongoing series after the completion of the first game, but fan engagement dropped drastically once the excitement around the initial experiment died down. 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