diff --git a/README.md b/README.md
index 7d3ab664..7444912e 100644
--- a/README.md
+++ b/README.md
@@ -417,15 +417,9 @@ Questions, ideas or a bug you'd like to talk through first? Bring them to [Disco
 
 ## Downloads
 
-Every [release](https://github.com/storytold/lightcraft/releases/latest) ships these builds. `<ver>` is the
-version number; `SHA256SUMS.txt` lists a checksum for every file.
+**New to LightCraft?** Download it from the [LightCraft page on getartcraft.com](https://getartcraft.com/apps/lightcraft). That's the easiest way to install it.
 
-### macOS
-
-| Build | File | Notes |
-|---|---|---|
-| App, universal (Apple silicon + Intel) | `lightcraft-<ver>-macos-universal.dmg` | Signed and notarized |
-| Command-line tool, universal | `lightcraft-cli-<ver>-macos-universal.zip` | Signed and notarized |
+**Want a specific build or format?** On GitHub, the [latest release](https://github.com/storytold/lightcraft/releases/latest) has every build listed below, and [all releases](https://github.com/storytold/lightcraft/releases) has earlier versions and their notes. `<ver>` in the file names is the version number, and `SHA256SUMS.txt` lists a checksum for every file.
 
 ### Windows
 
@@ -437,6 +431,13 @@ version number; `SHA256SUMS.txt` lists a checksum for every file.
 
 Installers and executables are code-signed.
 
+### macOS
+
+| Build | File | Notes |
+|---|---|---|
+| App, universal (Apple silicon + Intel) | `lightcraft-<ver>-macos-universal.dmg` | Signed and notarized |
+| Command-line tool, universal | `lightcraft-cli-<ver>-macos-universal.zip` | Signed and notarized |
+
 ### Linux
 
 | Format | x86_64 | aarch64 (ARM64) | Notes |