diff --git a/packaging/linux/ai.storyteller.vectorcraft.desktop b/packaging/linux/ai.storyteller.vectorcraft.desktop
index 82999eb0..af345530 100644
--- a/packaging/linux/ai.storyteller.vectorcraft.desktop
+++ b/packaging/linux/ai.storyteller.vectorcraft.desktop
@@ -10,5 +10,5 @@ Terminal=false
 StartupNotify=true
 StartupWMClass=ai.storyteller.vectorcraft
 Categories=Graphics;2DGraphics;VectorGraphics;
-Keywords=vector;illustration;svg;pdf;drawing;bezier;illustrator;
+Keywords=vector;illustration;svg;pdf;drawing;bezier;
 MimeType=image/svg+xml;application/pdf;
diff --git a/packaging/linux/ai.storyteller.vectorcraft.metainfo.xml.in b/packaging/linux/ai.storyteller.vectorcraft.metainfo.xml.in
index ade490d3..a19681a9 100644
--- a/packaging/linux/ai.storyteller.vectorcraft.metainfo.xml.in
+++ b/packaging/linux/ai.storyteller.vectorcraft.metainfo.xml.in
@@ -12,7 +12,9 @@
   </developer>
   <description>
     <p>
-      VectorCraft is a vector graphics editor. Draw and edit vector illustrations, SVG and PDF
+      VectorCraft is an open-source vector illustration app. Draw with pen, shape and brush tools,
+      style art with fills, strokes, gradients and live effects, lay out artboards and type, and
+      open and save SVG and PDF.
     </p>
   </description>
   <launchable type="desktop-id">ai.storyteller.vectorcraft.desktop</launchable>
@@ -24,19 +26,21 @@
   <url type="contact">https://discord.gg/artcraft</url>
   <categories>
     <category>Graphics</category>
-    <category>RasterGraphics</category>
-    <category>Photography</category>
+    <category>2DGraphics</category>
+    <category>VectorGraphics</category>
   </categories>
   <keywords>
-    <keyword>photo</keyword>
-    <keyword>image editor</keyword>
-    <keyword>psd</keyword>
-    <keyword>layers</keyword>
+    <keyword>vector</keyword>
+    <keyword>illustration</keyword>
+    <keyword>svg</keyword>
+    <keyword>pdf</keyword>
+    <keyword>drawing</keyword>
+    <keyword>bezier</keyword>
   </keywords>
   <screenshots>
     <screenshot type="default">
-      <caption>Editing The Great Wave off Kanagawa with type layers and adjustment layers</caption>
-      <image>https://raw.githubusercontent.com/storytold/vectorcraft/main/docs/images/vectorcraft-demo.jpg</image>
+      <caption>Editing the Neon Drive poster with a live glow effect in the Appearance panel</caption>
+      <image>https://raw.githubusercontent.com/storytold/vectorcraft/main/docs/images/shot-1-neon.png</image>
     </screenshot>
   </screenshots>
   <branding>
diff --git a/packaging/linux/nfpm.yaml b/packaging/linux/nfpm.yaml
index 572ed6fa..5661d843 100644
--- a/packaging/linux/nfpm.yaml
+++ b/packaging/linux/nfpm.yaml
@@ -17,9 +17,9 @@ vendor: Learning Machines LLC
 homepage: https://getartcraft.com/apps/vectorcraft
 license: MIT OR Apache-2.0
 description: |-
-  Open-source, native image editor that works the way Photoshop users expect.
-  Layers, masks, adjustment layers, layer styles, type and brushes; opens and
-  saves layered PSD/PSB files; 8/16/32-bit documents; GPU compositing (wgpu).
+  Open-source, native vector illustration app.
+  Pen, shape and brush tools, artboards, type, gradients, symbols and live
+  effects; opens and saves SVG and PDF.
   Includes vectorcraft-cli, a headless converter and command runner.
 
 # The binaries link only glibc and libgcc_s directly. Windowing (X11/Wayland, xkbcommon) and the
diff --git a/packaging/macos/Info.plist.in b/packaging/macos/Info.plist.in
index 7df0f93b..c6eda447 100644
--- a/packaging/macos/Info.plist.in
+++ b/packaging/macos/Info.plist.in
@@ -45,7 +45,7 @@
   <key>NSHumanReadableCopyright</key>
   <string>Copyright © the VectorCraft authors. MIT OR Apache-2.0.</string>
 
-  <!-- Vectorcraft's own format. -->
+  <!-- VectorCraft's own format (.drawcraft is its name from before the rename). -->
   <key>UTExportedTypeDeclarations</key>
   <array>
     <dict>
@@ -63,48 +63,11 @@
       <key>UTTypeTagSpecification</key>
       <dict>
         <key>public.filename-extension</key>
-        <array><string>pcraft</string></array>
+        <array><string>vectorcraft</string><string>drawcraft</string></array>
         <key>public.mime-type</key>
         <array><string>application/x-vectorcraft</string></array>
       </dict>
     </dict>
   </array>
-  <!-- Types macOS may not know; the system's own declaration wins when it has one. -->
-  <key>UTImportedTypeDeclarations</key>
-  <array>
-    <dict>
-      <key>UTTypeIdentifier</key>
-      <string>com.adobe.photoshop-large-image</string>
-      <key>UTTypeDescription</key>
-      <string>Photoshop Large Document</string>
-      <key>UTTypeConformsTo</key>
-      <array>
-        <string>public.data</string>
-        <string>public.image</string>
-      </array>
-      <key>UTTypeTagSpecification</key>
-      <dict>
-        <key>public.filename-extension</key>
-        <array><string>psb</string></array>
-      </dict>
-    </dict>
-    <dict>
-      <key>UTTypeIdentifier</key>
-      <string>ai.storyteller.vectorcraft.qoi</string>
-      <key>UTTypeDescription</key>
-      <string>QOI Image</string>
-      <key>UTTypeConformsTo</key>
-      <array>
-        <string>public.data</string>
-        <string>public.image</string>
-      </array>
-      <key>UTTypeTagSpecification</key>
-      <dict>
-        <key>public.filename-extension</key>
-        <array><string>qoi</string></array>
-      </dict>
-    </dict>
-  </array>
-
 </dict>
 </plist>
diff --git a/packaging/web/README.md b/packaging/web/README.md
index b39ec0e9..bfb81ca3 100644
--- a/packaging/web/README.md
+++ b/packaging/web/README.md
@@ -55,7 +55,7 @@ Local test: `python3 -m http.server 8765` inside the folder, then open http://lo
 ```html
 <iframe
   src="https://example.com/vectorcraft/"
-  title="VectorCraft image editor"
+  title="VectorCraft vector illustration app"
   style="width: 100%; height: 720px; border: 0;"
   allow="fullscreen; clipboard-read; clipboard-write"
   allowfullscreen>
diff --git a/packaging/windows/vectorcraft.wxs b/packaging/windows/vectorcraft.wxs
index fc31fe15..e6e5f77f 100644
--- a/packaging/windows/vectorcraft.wxs
+++ b/packaging/windows/vectorcraft.wxs
@@ -4,9 +4,8 @@
 
     wix build vectorcraft.wxs -arch x64 -d Version=1.2.3 -d BinDir=... -d IconPath=... -o out.msi
 
-  Per-machine install into Program Files, a Start Menu shortcut, `.pcraft` owned by VectorCraft,
-  and VectorCraft offered under "Open with" for PSD/PSB and the image formats it reads (without
-  taking over the user's default app for them).
+  Per-machine install into Program Files, a Start Menu shortcut and an App Paths entry (so
+  `vectorcraft` starts from the Run dialog), plus vectorcraft-cli.
 -->
 <Wix xmlns="http://wixtoolset.org/schemas/v4/wxs">
   <Package
@@ -17,7 +16,7 @@
       Scope="perMachine"
       Compressed="yes"
       Language="1033">
-    <SummaryInformation Description="VectorCraft image editor" Manufacturer="Learning Machines LLC" />
+    <SummaryInformation Description="VectorCraft vector illustration app" Manufacturer="Learning Machines LLC" />
     <!-- Same-version upgrades let successive pre-releases of one X.Y.Z replace each other
          (MSI versions are numeric, so 1.2.3-rc.1 and 1.2.3-rc.2 are both 1.2.3). -->
     <MajorUpgrade AllowSameVersionUpgrades="yes"
@@ -45,7 +44,7 @@
       <Component Id="VectorcraftApp" Guid="0E8C6C5E-DE4A-4E1D-9DB0-44E8E38C2103">
         <File Id="VectorcraftExe" Source="$(var.BinDir)\vectorcraft.exe" KeyPath="yes">
           <Shortcut Id="StartMenuShortcut" Directory="ProgramMenuFolder" Name="VectorCraft"
-              Description="VectorCraft image editor" WorkingDirectory="INSTALLFOLDER" Advertise="yes"
+              Description="VectorCraft vector illustration app" WorkingDirectory="INSTALLFOLDER" Advertise="yes"
               Icon="VectorcraftIcon" IconIndex="0" />
         </File>
 
diff --git a/xtask/src/bundle.rs b/xtask/src/bundle.rs
index ec39f7ad..14ddf815 100644
--- a/xtask/src/bundle.rs
+++ b/xtask/src/bundle.rs
@@ -21,8 +21,14 @@ pub fn run(root: &Path) -> Result<(), String> {
     std::fs::copy(target.join("release/vectorcraft"), app.join("MacOS/VectorCraft")).map_err(|e| format!("copy app: {e}"))?;
     std::fs::copy(target.join("release/vectorcraft-cli"), app.join("MacOS/vectorcraft-cli")).map_err(|e| format!("copy cli: {e}"))?;
     std::fs::copy(root.join("assets/app-icon/vectorcraft.icns"), app.join("Resources/VectorCraft.icns")).map_err(|e| format!("copy icon: {e}"))?;
-    let version = env!("CARGO_PKG_VERSION");
-    let plist = format!(
+    std::fs::write(app.join("Info.plist"), info_plist(env!("CARGO_PKG_VERSION"))).map_err(|e| e.to_string())?;
+    println!("built {}", root.join("dist/VectorCraft.app").display());
+    Ok(())
+}
+
+/// The development bundle's `Info.plist`.
+fn info_plist(version: &str) -> String {
+    format!(
         r#"<?xml version="1.0" encoding="UTF-8"?>
 <!DOCTYPE plist PUBLIC "-//Apple//DTD PLIST 1.0//EN" "http://www.apple.com/DTDs/PropertyList-1.0.dtd">
 <plist version="1.0"><dict>
@@ -39,12 +45,52 @@ pub fn run(root: &Path) -> Result<(), String> {
 <key>CFBundleDocumentTypes</key><array>
  <dict><key>CFBundleTypeName</key><string>VectorCraft Document</string><key>CFBundleTypeExtensions</key><array><string>vectorcraft</string></array><key>CFBundleTypeRole</key><string>Editor</string></dict>
  <dict><key>CFBundleTypeName</key><string>SVG</string><key>CFBundleTypeExtensions</key><array><string>svg</string></array><key>CFBundleTypeRole</key><string>Editor</string></dict>
- <dict><key>CFBundleTypeName</key><string>PDF / Illustrator</string><key>CFBundleTypeExtensions</key><array><string>pdf</string><string>ai</string></array><key>CFBundleTypeRole</key><string>Viewer</string></dict>
+ <dict><key>CFBundleTypeName</key><string>PDF Document</string><key>CFBundleTypeExtensions</key><array><string>pdf</string><string>ai</string></array><key>CFBundleTypeRole</key><string>Viewer</string></dict>
 </array>
 </dict></plist>
 "#
-    );
-    std::fs::write(app.join("Info.plist"), plist).map_err(|e| e.to_string())?;
-    println!("built {}", root.join("dist/VectorCraft.app").display());
-    Ok(())
+    )
+}
+
+#[cfg(test)]
+mod tests {
+    use super::*;
+
+    /// File types and wording a raster image editor's packaging carries (lowercase).
+    const RASTER_EDITOR: &[&str] = &["pcraft", "psd", "psb", "qoi", "photo", "rastergraphics", "image editor"];
+
+    fn text_files(dir: &Path, out: &mut Vec<(String, String)>) {
+        for e in std::fs::read_dir(dir).unwrap().flatten() {
+            let p = e.path();
+            if p.is_dir() {
+                text_files(&p, out);
+            } else if let Ok(t) = std::fs::read_to_string(&p) {
+                out.push((p.display().to_string(), t.to_ascii_lowercase()));
+            }
+        }
+    }
+
+    #[test]
+    fn packaging_describes_a_vector_app() {
+        let mut files = vec![];
+        text_files(&crate::root().join("packaging"), &mut files);
+        assert!(files.len() > 5, "packaging files found");
+        for (path, text) in &files {
+            for w in RASTER_EDITOR {
+                assert!(!text.contains(w), "{path} mentions `{w}`");
+            }
+        }
+        let read = |p: &str| std::fs::read_to_string(crate::root().join(p)).unwrap();
+        let plist = read("packaging/macos/Info.plist.in");
+        assert!(plist.contains("<array><string>vectorcraft</string><string>drawcraft</string></array>"), "native format extensions");
+        assert!(read("packaging/linux/ai.storyteller.vectorcraft.desktop").contains("Categories=Graphics;2DGraphics;VectorGraphics;"));
+        assert!(read("packaging/linux/ai.storyteller.vectorcraft.metainfo.xml.in").contains("<category>VectorGraphics</category>"));
+    }
+
+    #[test]
+    fn dev_bundle_plist_names_types_neutrally() {
+        let p = info_plist("1.2.3");
+        assert!(p.contains("<key>CFBundleShortVersionString</key><string>1.2.3</string>"));
+        assert!(p.contains("<string>VectorCraft Document</string>") && p.contains("<string>PDF Document</string>"));
+    }
 }